Friday, April 29, 2011

Why you should develop for Apple's iOS platform

Now that you know what the Android Platform has going for it, why should you develop iOS apps?  Creating apps for iOS isn't free, you'll need to pay a $99 annual fee to Apple to register as a developer and even then you have to have your application approved before it can be put in the App Store.  Yet even with this hurdle, the App Store has more apps than the Android Market.  That number was 4-1 in Apple's favor, and it's dropping a bit, but the App Store is where people buy apps.  This unified shopping experience allows you to publish your app to one place.  Contrast this with the fragmentation of competing markets for Android apps from Google, Amazon, and now Barnes and Noble.

iOS has another thing in its favor:  unified experience.  You know  the device that your application will be run on.  Questions about resolution and device capabilities can largely be ignored.  An Android application could be running on a Nook or on an HTC EVO, each with dramatically different capabilities.

Although Android has one set of numbers in their favor, Apple has another.  Andy Zaky reports in Fortune that:

Google will probably report about $6.5 billion in total revenue when it releases its first quarter results later this week. Apple's iPhone alone will very likely eclipse $11 billion for the March quarter. For 2011, Google is expected to report about $27 billion on the top line compared to the iPhone's expected $48.2 billion in revenue. The iPhone as a business is nearly twice the size of Google's entire operation. This is a financial reality rarely illuminated in these so-called "platform market share" articles where Apple investors are supposed to be "deathly afraid" of the Android operating system that doesn't even create a fraction of the revenue Apple generates from the iPhone.
With that kind of money involved, you'd be a fool to think that Apple's going away any time soon.

Next Up: Mobile Development Options

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